Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad and Stackables. Authentic Squishmallows can be identified by their three attached tags. Following this, the drying temperature should not be too hot to avoid damaging the polyester filling. Spot cleaning with a stain removing pen or a wet washcloth is recommended. Squishmallows shouldn't be submerged, as it affects the fabric and stuffing the pillow. Squishmallows originally came in four sizes, but are now sold in 12 different sizes ranging from a clip-on 3.5 inches to a large 24 inches. As mentioned by Squishmallows on their Twitter account, they are manufactured in China. Squishmallows are made from soft spandex and filled with polyester fiber. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units. Squishmallows has acquired nearly 100,000 followers on Twitter and nearly 500,000 followers on Instagram. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like Tiktok, where Squishmallow collectors would post about their plush toy collections. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018.

Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly.

Squish doos